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Fancy SEO Phrases Translated

"Say what you mean and mean what you say" is the Golden rule when referring to SEO and Search Engine Marketing. Confusion can be avoided as long as people follow that simple rule. We've compiled a list of the top 10 phrases that are often mentioned during SEO and SEM agreements:


1.    Algorithm:

An algorithm is a set of rules, steps or a system that specifically identify the succession of a procedure or process. In SEO context, Google's algorithm determines where a web site should be ranked based on certain criteria. Google looks at the anchor text, page content, back links, social signals among many other things.


2.    Anchor Text

The anchor text of a link are words that you can actually click on to take you to another webpage that is relevant to the page. They typically describe where you will go once clicked on.


3.    Back-link:  

Back-links are the links that take you from another website to your website.  These are traditionally the link websites want for SEO.


4.    Conversion

A conversion takes place when a visitor comes to your site and completes an action you want them to do (i.e.; purchase something, sign up for newsletter, provide information, etc.). Conversion rates are determined by the amount of traffic to your site vs the amount of visitors that completed the desired actions. 


5.    Engagement:  

Now that social media and SEO are becoming more intertwined, it's important to understand that you want and need to hold people's attention, to keep them on your site and engaged in the content. Your goal is to turn that visit into a conversion.


6.     Impression

An impression is the opportunity for a user to see your website link.  Impressions do not necessarily mean they actually clicked on the link, but had the potential was there because the link was visible during the search. The end goal is to turn that impression into a visitor and then turn that engagement into a conversion.


7.    Keywords

When people are searching for a particular service, words or phrase are used and these keywords trigger which websites to be displayed on the search page.


8.    Landing Page: 

Landing pages are web pages that people "land on" or enter when searches click a link. The goal of SEO is to allow your webpages to appear after a search is done so visitors can go to your site. 

 SEO Landing Pages

9.    Long-Tail Keyword: 

To compete with other companies that are already using the same keywords, using long-tail keywords is a tactic that involves slightly changing the keywords or phrase by adding more words.  Rather than have "used cars", a an example of long-tail keywords might be "pre-owned vehicles" or "used red cars".


10.    Usability: 

Usability his is how user-friendly your website is.  If people are coming to your site, but not staying because it is difficult to use, this will reduce your conversion rates.  You want visitors to stay on the site and have a pleasant user experience.